EDUCATION & EXPERIENCE

WillowTree (Present) | Charlottesville, VA & Vancouver, BC | Brand Designer

• Have complete ownership over the WillowTree branding, developing and expanding the brand across multiple mediums (print, web, executive presentation). Launch and maintain Brand guides in Frontify, Jira and brand assistant in Slack, reducing brand-related inquiries by 90% within 2 months.

• UX and Web Design: Willowtreeapps.com

  • Design and Development: Develop and optimize the website, providing guidelines and templates to sync between Figma and Webflow. Reduce production time of landing pages from several days to 3 hours.

  • Drive growth-driven web redesign initiative, based on B2B strategies, A/B testing, and SEO insights

  • Conduct workshops, research, and execute user-centered design principles

  • Lead web and mobile web redesign initiative complying with WCAG 3.0, increasing accessibility score from 75% to 90%

  • Collaborate with cross-functional teams to conduct user research and usability testing, resulting in data-driven design decisions

  • Reduce crawl depth for top-performing pages; 70% of all pages (up from 50%) now within 3 clicks

Low & Joe Creative | Brea, CA | Junior Designer

Created custom illustrations and design materials for LinkedIn Learning.

Hamagami/Carroll, Inc. | Santa Monica, CA | Design Intern

Developed brand materials and style guides for high-profile entertainment clients.

UX Design | Concordia University — Montreal, QC | Certificate

• FutureMoney (client project) – Conducted user research to inform new feature design and integration within the existing interface. Designed user flows, interfaces, prototypes, and conducted usability testing. Lead design and project management for the team.

• Grey-box (client project) – Tasked with the redesign of the UNI interface based on market data and recorded user interviews. Conducted competitor analysis to inform design decisions. Designed user flows, wireframes, and prototypes for users with low digital literacy and android devices. Lead design for the team.

Low & Joe Creative | Brea, CA | Junior Designer

• Created custom illustrations for LinkedIn Learning.

Hamagami/Carroll, Inc. | Santa Monica, CA | Design Intern

• Created brand materials and guides for top clients in entertainment.

Graphic Design | California State University — Long Beach, CA | Bachelor | GPA: 3.80